What is the iWAM? 

The iWAM is a unique online assessment tool designed to measure motivational and attitudinal patterns in the work-context that directly influence:

  • what you sense and experience from the world around you,
  • how you interpret what you experience, and
  • how you behave and communicate as a result.

In other words, the iWAM helps explain, predict, and influence performance in a certain work environment or role by assessing what you pay attention to, how you think, and how you prefer to behave in the context of work.

How is the iWAM different than other assessments?

The iWAM produces unique and powerful results by providing a look at a dimension of humans that is not available through any other assessment.


  • It measures motivational and attitudinal patterns—a set of filters and translators that exist at the non-conscious level in humans.

  • Unlike tests that measure traits such as personality, the patterns assessed by the iWAM may be somewhat different in different
         contexts (e.g. at work, at home, or with friends),
         hence revealing them in the work-context is
         more powerful in explaining or predicting
         performance than characteristics that tend to be stable across situations. (The questions and statements in the iWAM assessment keep one's focus on the work-context throughout the entire test process.)
  • iWAM also explains implications of the results
    in work relationships and communication, and helps
    you determine developmental directions and methods.

     o   Unlike other tests, the iWAM does not put people
     in boxes: each person has a unique fingerprint of
     motivational and attitudinal patterns. 


  • For each pattern measured, iWAM recommends motivational language to be used - or avoided -
    for effective communication.


     iWAM also compares one's results to a
     standard group (people who have taken
     the test) to provide invaluable information
     about how others actually see us!


                                   >> Why use the iWAM?

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